# Placeholders

A placeholder is a container which holds content such as text, tables, charts, SmartArt graphics, movies, sounds, pictures and clip art. The pre-set formatting makes it easier to format slides consistently.

![](https://1456202625-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MHeT_tpXv9mPdd7g5H2%2F-MIe8mEIC8xZahHQryZ_%2F-MIe8rDIZIEjmEuth_Gp%2Fimage.png?alt=media\&token=b87eb661-5de5-4f21-9506-f90f6bdf27a1)